CA Tech x Instagram x Facebook Live x CNN Politics
#MyVote: A Highly Public B2B Strategy on display during the 2016 U.S. Presidential Election
CA Technologies — an enterprise software leader in APIs, data analytics, and IT management — needed to make the breadth of its technical platform tangible to decision-makers. We ideated, developed, and built #MyVote, a year-long integrated technology and content partnership that put CA’s APIs and real-time data infrastructure to work on one of the highest-traffic, highest-stakes live-data events in the country. The brief was a B2B one disguised as a consumer moment: prove that CA’s technology could ingest, analyze, and visualize data at massive scale and speed, under real pressure, in front of a national audience — built and presented neutrally across the full electorate, with activations spanning both campaigns and every region.
#MyVote
A 360° sponsorship of CNN’s 2016 Election Coverage featuring on-air content, live event integrations, an all new CNN Politics App, a 12 stop roadtrip, a social partnership with Instagram and Facebook Live, culminating in projection mapping the Empire State Building on Election Night.
The App
We launched an all-new CNN Politics app, a data-focused product powered by CA Technologies APIs that turned raw polling, delegate math, exit polls, and battleground data into real-time analytical tools anyone could navigate. The hard part wasn’t the interface; it was the pipeline underneath — ingesting fast-moving, high-volume data from many sources and making it accurate, legible, and instant for millions of users. That is the same problem every enterprise faces with its own data: the value is invisible until someone makes it clear and trustworthy in real time.
The Roadtrip
The #MyVote camper took the platform on the road — a nationwide tour through key regions and debate locations, doubling as CNN’s live social and Facebook Live hub. At each stop, people added their own voice and image to a growing, real-time data set, turning a technology demonstration into a participatory civic record. CA’s infrastructure powered the capture, aggregation, and live display behind it.
CNN’s Chris Moody and Vanessa Yurkevich visited places where campaigns and political reporters don’t always go for eight weeks leading up to the Presidential Election. At tour stops, members of the community were invited to enter the #MyVote camper and take a photo with either a red, blue or purple background color, and attach a comment about what their vote meant. They shared those photos on Instagram, using the #MyVote hashtag. The #MyVote camper also served as CNN’s Facebook Live HQ as well as the social media hub on the road-tour and at each presidential debate location stop in New York, Missouri, Virginia and Nevada.
Election Night
“It’s one part news-delivering tool, and one part crowd-sourced art project.”
– The Washington Post
The finale put the whole thesis on the side of a building. We brought CNN, Instagram, and CA Technologies together to drive a live, real-time data visualization onto the Empire State Building — election results, maps, voter mosaics, and animations rendered onto the NYC skyline as the data changed, visible across the city and from both campaigns’ headquarters. It is the clearest possible expression of what this kind of technology does: take invisible, fast-moving data and make it legible, credible, and unmissable at scale.
Voters around the U.S. could contribute using the #MyVote hashtag, and projections continued, on a smaller scale, in Washington, D.C. and Las Vegas.
Role: Creative Director, Courageous Studios and Ad Sales and Content Partnerships, Turner Broadcasting
Responsibilities: Creative Strategy, Creative Direction. Lead Creative representing Courageous Studio, Ad Sales, News and Sports Content Partnerships
Locations: Empire State Building and 230 Fifth, New York, NY, Newseum, Washington, DC, Miracle Mile, Las Vegas, NV, Multiple Swing States
Campaign Assets: Projection Mapping The Empire State Building with Live Social Content from Instagram on Election Night 2016, Live Projections on the Las Vegas Strip and in Washington, D.C., multiple live watch events including the 230 Fifth rooftop in New York City, and a complex lead-up experiential campaign including a Swing State Road Show featuring a Custom Wrapped Air Stream Trailer making 12 stops in different cities, RNC and DNC Convention Week Pop-Up “CNN Grill” installations, Bud Light commercial integrations, and a completely rebuilt CNN Politics App powered by CA Technologies.
ESB Projections Production Company: Obscura Digital
