During the height of the “Fake News” epidemic and rampant attacks on journalism and truth, Special Projects was tasked with interviewing CNN Network Talent, and given permission to ask the anchors anything about their opinions on the contemporary climate.

The film was deployed as a sales tool throughout Newfronts, Upfronts, Scatter, as well as during agency roadshows and additional trade and industry events.

More of a tactical execution than strategic partnership, I navigated the complexities of sensitive conversations with the Network’s leading stakeholders, including Senior Leadership, Showrunners as well as Talent.

This experience would prove vital to multiple future partnerships as Special Projects purview expanded.

Role: Creative Director / Director

Client: CNN, Ad Sales / Content Partnerships

Agency: Courageous