“Investing in Greater Possibilities Together”

For Invesco QQQ — the exchange-traded fund tracking the Nasdaq-100 — we built a financial-services content series around a simple brand idea: that innovation can begin anywhere, and that the same spirit driving the fund’s holdings is visible in early-stage entrepreneurs across the country.

Hosted by Invesco’s Chief Global Market Strategist, the “Innovation Now” series profiled founders building real businesses — among them thirteen-year-old Trey Brown of the apparel brand SPERGO, Leigh-Kathryn Bonner of Bee Downtown, and Deborah Engel of Work & Play — pairing each documentary with interactive, data-driven explainers on brand-building, social responsibility, and entrepreneurship. The work was produced to the editorial standard that earned the right to carry the CNN name, and to the full regulatory standard a financial product requires: every element cleared ETF disclosure and compliance review, from risk language to the handling of investment claims.

That dual bar — editorial credibility and financial compliance, in the same piece of work — is exactly the discipline this kind of brand demands. The series was recognized by the Webby Awards.